New Car Dealers Market: ZIP 93612
Opportunity Score
56
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 93612 is an urban area with moderate foot traffic. with a population of 37,790 and household incomes near the national median ($64,079). There are 6 new car dealers operations in ZIP 93612.
Area Profile
37,790
Population
$64,079
Median Income
-14% vs. national
Urban
Area Type
13.0/20
Foot Traffic
Walkable
Median Age: 33.2 —
mixed-age market, broad menu appeal.
College-Educated: 13.6% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 93612.
6
New Car Dealers
Moderate — proven market
1.6 per 10K residents
10
Gas Stations
2.6 per 10K residents
3
Used Car Dealers
0.8 per 10K residents
What this means:
New Car Dealers are 31.6% of the relevant market in ZIP 93612 (6 vs. 13 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,590
2BR Fair Market Rent
$1,410
Median Gross Rent
$310 K
Median Home Value
7
Bank Branches
$1.5 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 6
- Related Businesses
- 13
- Bank Branches
- 7
vs. National Average
Median Income
-14% vs. $74,580
Walkability
+2.5 pts vs. national avg
Nearby Markets
93611
2.3 mi
Pop: 46,631
$114,677
Walk: 12.8
93740
2.4 mi
Pop: 1,166
Walk: 11.3
93726
3.6 mi
Pop: 44,766
$51,913
Walk: 14.3
93710
3.6 mi
Pop: 32,579
$62,294
Walk: 13.0
93727
4.5 mi
Pop: 83,630
$82,247
Walk: 12.0
93720
4.7 mi
Pop: 49,463
$103,636
Walk: 13.2
93703
4.7 mi
Pop: 34,166
$43,236
Walk: 12.9
93702
6.0 mi
Pop: 45,241
$44,849
Walk: 13.9
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits