New Car Dealers Market: ZIP 93304
Opportunity Score
67
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 93304 is an urban area with moderate foot traffic. with a population of 51,457 and household incomes near the national median ($51,627).
Area Profile
51,457
Population
$51,627
Median Income
-31% vs. national
Urban
Area Type
14.9/20
Foot Traffic
Very Car-Dependent
Median Age: 29.8 —
young market, strong street food demand.
College-Educated: 6.5% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 93304.
16
Gas Stations
3.1 per 10K residents
4
Used Car Dealers
0.8 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,310
2BR Fair Market Rent
$1,141
Median Gross Rent
$230 K
Median Home Value
3
Bank Branches
$480 K deposits
Tips for Starting a Ev Vs Gas Business in California
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 20
- Bank Branches
- 3
vs. National Average
Median Income
-31% vs. $74,580
Walkability
+4.4 pts vs. national avg
Nearby Markets
93309
2.9 mi
Pop: 63,989
$62,143
Walk: 13.0
93301
3.1 mi
Pop: 14,026
$40,725
93305
4.4 mi
Pop: 36,998
$41,290
93312
7.5 mi
Pop: 58,265
$112,654
Walk: 10.6
93307
8.6 mi
Pop: 88,233
$52,572
Walk: 11.8
93241
10.4 mi
Pop: 15,571
$31,563
93313
12.1 mi
Pop: 60,331
$93,396
Walk: 10.7
93308
15.3 mi
Pop: 55,788
$59,511
Walk: 11.0
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits