New Car Dealers Market: ZIP 92868
Opportunity Score
62
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 92868 is an urban area with moderate foot traffic. with a population of 27,390 and household incomes above the national median ($89,050). There are 4 new car dealers operations in ZIP 92868.
Area Profile
27,390
Population
$89,050
Median Income
+19% vs. national
Urban
Area Type
13.8/20
Foot Traffic
Walkable
Median Age: 33.1 —
mixed-age market, broad menu appeal.
College-Educated: 25.0% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 92868.
4
New Car Dealers
Low competition — room to establish
1.5 per 10K residents
5
Gas Stations
1.8 per 10K residents
7
Used Car Dealers
2.6 per 10K residents
What this means:
New Car Dealers are 25.0% of the relevant market in ZIP 92868 (4 vs. 12 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,910
2BR Fair Market Rent
$2,356
Median Gross Rent
$710 K
Median Home Value
3
Bank Branches
$350 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 4
- Related Businesses
- 12
- Bank Branches
- 3
vs. National Average
Median Income
+19% vs. $74,580
Walkability
+3.3 pts vs. national avg
Nearby Markets
92706
1.6 mi
Pop: 37,191
$96,424
Walk: 14.5
92866
2.2 mi
Pop: 14,776
$83,776
Walk: 15.1
92701
3.0 mi
Pop: 48,272
$68,697
Walk: 15.2
92865
3.2 mi
Pop: 20,897
$130,258
Walk: 14.3
92703
3.4 mi
Pop: 62,223
$80,817
Walk: 13.5
92806
3.5 mi
Pop: 40,528
$95,112
Walk: 13.7
92805
3.5 mi
Pop: 74,336
$85,623
Walk: 14.9
92802
3.6 mi
Pop: 43,698
$83,621
Walk: 12.9
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits