New Car Dealers Market: ZIP 92663
Opportunity Score
73
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 92663 is an urban area with moderate foot traffic. with a population of 21,584 and household incomes well above the national median ($138,271). There are 5 new car dealers operations in ZIP 92663.
Area Profile
21,584
Population
$138,271
Median Income
+85% vs. national
Urban
Area Type
14.3/20
Foot Traffic
Very Car-Dependent
Median Age: 44.1 —
older demographic, may prefer sit-down options.
College-Educated: 51.8% —
strong appetite for artisan/specialty food.
Competition
New Car Dealers and related businesses in ZIP 92663.
5
New Car Dealers
Low competition — room to establish
2.3 per 10K residents
7
Used Car Dealers
3.2 per 10K residents
What this means:
New Car Dealers are 41.7% of the relevant market in ZIP 92663 (5 vs. 7 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$3,120
2BR Fair Market Rent
$2,717
Median Gross Rent
$2 M
Median Home Value
4
Bank Branches
$920 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 5
- Related Businesses
- 7
- Bank Branches
- 4
vs. National Average
Median Income
+85% vs. $74,580
Walkability
+3.8 pts vs. national avg
Nearby Markets
92627
1.7 mi
Pop: 60,751
$105,039
Walk: 14.4
92661
1.9 mi
Pop: 3,095
$209,620
92662
2.9 mi
Pop: 2,285
$162,045
Walk: 15.3
92646
3.7 mi
Pop: 55,814
$132,841
Walk: 13.8
92660
3.8 mi
Pop: 34,788
$154,035
Walk: 12.0
92626
4.0 mi
Pop: 50,569
$117,627
Walk: 13.6
92625
4.7 mi
Pop: 12,328
$197,628
Walk: 15.1
92697
5.8 mi
Pop: 0
Walk: 13.7
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits