New Car Dealers Market: ZIP 92392
Opportunity Score
58
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 92392 is an urban area with low foot traffic. with a population of 64,352 and household incomes above the national median ($81,652). There are 7 new car dealers operations in ZIP 92392.
Area Profile
64,352
Population
$81,652
Median Income
+9% vs. national
Urban
Area Type
9.6/20
Foot Traffic
Very Car-Dependent
Median Age: 31.3 —
mixed-age market, broad menu appeal.
College-Educated: 7.5% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 92392.
7
New Car Dealers
Moderate — proven market
1.1 per 10K residents
9
Gas Stations
1.4 per 10K residents
3
Used Car Dealers
0.5 per 10K residents
What this means:
New Car Dealers are 36.8% of the relevant market in ZIP 92392 (7 vs. 12 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,380
2BR Fair Market Rent
$1,790
Median Gross Rent
$370 K
Median Home Value
1
Bank Branches
$370 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 7
- Related Businesses
- 12
- Bank Branches
- 1
vs. National Average
Median Income
+9% vs. $74,580
Walkability
-0.9 pts vs. national avg
Nearby Markets
92344
6.0 mi
Pop: 20,671
$99,909
92394
7.0 mi
Pop: 39,230
$75,430
Walk: 3.3
92395
7.8 mi
Pop: 49,323
$57,407
Walk: 11.1
92371
9.6 mi
Pop: 21,678
$78,761
Walk: 8.0
92345
10.5 mi
Pop: 87,906
$65,949
Walk: 9.5
92368
14.3 mi
Pop: 925
$75,000
Walk: 5.3
92301
14.4 mi
Pop: 38,651
$68,205
92372
15.7 mi
Pop: 4,854
$63,665
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits