New Car Dealers Market: ZIP 92230
Opportunity Score
60
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 92230 is an urban area. with a population of 2,105 and household incomes above the national median ($90,068).
Area Profile
2,105
Population
$90,068
Median Income
+21% vs. national
Urban
Area Type
Median Age: 32.2 —
mixed-age market, broad menu appeal.
College-Educated: 8.5% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,810
2BR Fair Market Rent
$1,524
Median Gross Rent
$260 K
Median Home Value
Tips for Starting a Ev Vs Gas Business in California
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
vs. National Average
Median Income
+21% vs. $74,580
Nearby Markets
92220
5.3 mi
Pop: 33,428
$59,116
Walk: 7.7
92282
8.5 mi
Pop: 1,494
$69,271
Walk: 7.1
92549
9.5 mi
Pop: 3,823
$83,318
Walk: 6.3
92339
13.0 mi
Pop: 1,277
$86,492
92583
13.6 mi
Pop: 33,685
$63,582
Walk: 10.9
92258
14.5 mi
Pop: 508
$32,067
Walk: 9.8
92223
14.8 mi
Pop: 62,797
$100,462
Walk: 12.2
92262
15.0 mi
Pop: 26,064
$70,514
Walk: 13.0
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits