New Car Dealers Market: ZIP 92154
Opportunity Score
65
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 92154 is an urban area with moderate foot traffic. with a population of 82,832 and household incomes above the national median ($90,035). There are 7 new car dealers operations in ZIP 92154.
Area Profile
82,832
Population
$90,035
Median Income
+21% vs. national
Urban
Area Type
12.5/20
Foot Traffic
Walkable
Median Age: 35.6 —
mixed-age market, broad menu appeal.
College-Educated: 13.7% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 92154.
7
New Car Dealers
Moderate — proven market
0.8 per 10K residents
17
Gas Stations
2.1 per 10K residents
10
Used Car Dealers
1.2 per 10K residents
What this means:
New Car Dealers are 20.6% of the relevant market in ZIP 92154 (7 vs. 27 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,710
2BR Fair Market Rent
$2,143
Median Gross Rent
$610 K
Median Home Value
6
Bank Branches
$630 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 7
- Related Businesses
- 27
- Bank Branches
- 6
vs. National Average
Median Income
+21% vs. $74,580
Walkability
+2.0 pts vs. national avg
Nearby Markets
92179
2.3 mi
Pop: 3,034
91913
3.3 mi
Pop: 57,067
$129,412
Walk: 9.5
91915
3.3 mi
Pop: 35,385
$138,283
91911
6.1 mi
Pop: 84,619
$79,334
Walk: 14.1
91914
6.1 mi
Pop: 17,036
$164,398
Walk: 10.3
92173
6.1 mi
Pop: 26,507
$65,865
Walk: 13.0
91902
7.0 mi
Pop: 17,445
$121,727
Walk: 7.1
91910
7.7 mi
Pop: 77,957
$87,705
Walk: 13.0
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits