New Car Dealers Market: ZIP 92122
Opportunity Score
77
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 92122 is an urban area with moderate foot traffic. with a population of 45,437 and household incomes above the national median ($98,825).
Area Profile
45,437
Population
$98,825
Median Income
+33% vs. national
Urban
Area Type
11.2/20
Foot Traffic
Walkable
Median Age: 31.2 —
mixed-age market, broad menu appeal.
College-Educated: 48.2% —
strong appetite for artisan/specialty food.
Competition
New Car Dealers and related businesses in ZIP 92122.
4
Gas Stations
0.9 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$3,680
2BR Fair Market Rent
$2,601
Median Gross Rent
$1 M
Median Home Value
7
Bank Branches
$19 M deposits
Tips for Starting a Ev Vs Gas Business in California
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 4
- Bank Branches
- 7
vs. National Average
Median Income
+33% vs. $74,580
Walkability
+0.7 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits