New Car Dealers Market: ZIP 91423
Opportunity Score
68
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 91423 is an urban area with moderate foot traffic. with a population of 32,536 and household incomes well above the national median ($112,119). There are 3 new car dealers operations in ZIP 91423.
Area Profile
32,536
Population
$112,119
Median Income
+50% vs. national
Urban
Area Type
13.7/20
Foot Traffic
Walkable
Median Age: 40.8 —
older demographic, may prefer sit-down options.
College-Educated: 50.1% —
strong appetite for artisan/specialty food.
Competition
New Car Dealers and related businesses in ZIP 91423.
3
New Car Dealers
Low competition — room to establish
0.9 per 10K residents
4
Used Car Dealers
1.2 per 10K residents
What this means:
New Car Dealers are 42.9% of the relevant market in ZIP 91423 (3 vs. 4 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$3,210
2BR Fair Market Rent
$2,239
Median Gross Rent
$1.3 M
Median Home Value
6
Bank Branches
$1.7 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 3
- Related Businesses
- 4
- Bank Branches
- 6
vs. National Average
Median Income
+50% vs. $74,580
Walkability
+3.2 pts vs. national avg
Nearby Markets
91401
2.0 mi
Pop: 39,011
$75,933
Walk: 15.0
91403
2.3 mi
Pop: 25,566
$114,348
Walk: 15.5
91607
2.5 mi
Pop: 30,918
$84,925
Walk: 14.8
91604
2.7 mi
Pop: 32,118
$141,317
Walk: 14.8
91411
2.8 mi
Pop: 23,520
$77,582
Walk: 15.3
90077
3.3 mi
Pop: 8,158
$220,464
Walk: 7.3
90210
3.6 mi
Pop: 19,652
$190,382
Walk: 10.8
91405
3.8 mi
Pop: 54,887
$61,207
Walk: 14.2
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits