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New Car Dealers Market: ZIP 91010

Opportunity Score
62 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 91010 is an urban area with moderate foot traffic. with a population of 27,245 and household incomes above the national median ($98,189). There are 3 new car dealers operations in ZIP 91010.

Area Profile

27,245
Population
$98,189
Median Income
+32% vs. national
Urban
Area Type
12.0/20
Foot Traffic
Walkable
Median Age: 42.9 — older demographic, may prefer sit-down options.
College-Educated: 23.0% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 91010.

3
New Car Dealers
Low competition — room to establish
1.1 per 10K residents
4
Gas Stations
1.5 per 10K residents
What this means: New Car Dealers are 42.9% of the relevant market in ZIP 91010 (3 vs. 4 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,870
2BR Fair Market Rent
$2,035
Median Gross Rent
$690 K
Median Home Value
4
Bank Branches
$720 K deposits

Tips for Starting a Ev Vs Gas Business in California

  • EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
  • Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
  • Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
  • Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits