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Home ZIP 90404

New Car Dealers Market: ZIP 90404

Opportunity Score
79 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 90404 is an urban area with high foot traffic. with a population of 22,881 and household incomes above the national median ($85,081). There are 17 new car dealers operations in ZIP 90404.

Area Profile

22,881
Population
$85,081
Median Income
+14% vs. national
Urban
Area Type
17.5/20
Foot Traffic
Very Walkable
Median Age: 41.2 — older demographic, may prefer sit-down options.
College-Educated: 46.9% — strong appetite for artisan/specialty food.

Competition

New Car Dealers and related businesses in ZIP 90404.

17
New Car Dealers
Moderate — proven market
7.4 per 10K residents
4
Gas Stations
1.7 per 10K residents
What this means: New Car Dealers are 81.0% of the relevant market in ZIP 90404 (17 vs. 4 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,840
2BR Fair Market Rent
$2,095
Median Gross Rent
$1.2 M
Median Home Value
2
Bank Branches
$1.1 M deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Walkable
New Car Dealers
17
Related Businesses
4
Bank Branches
2

vs. National Average

Median Income
+14% vs. $74,580
Walkability
+7.0 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits