New Car Dealers Market: ZIP 90242
Opportunity Score
76
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 90242 is an urban area with moderate foot traffic. with a population of 40,983 and household incomes above the national median ($83,238).
Area Profile
40,983
Population
$83,238
Median Income
+12% vs. national
Urban
Area Type
13.9/20
Foot Traffic
Walkable
Median Age: 37.4 —
mixed-age market, broad menu appeal.
College-Educated: 16.9% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 90242.
6
Gas Stations
1.5 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,490
2BR Fair Market Rent
$1,874
Median Gross Rent
$680 K
Median Home Value
4
Bank Branches
$500 K deposits
Tips for Starting a Ev Vs Gas Business in California
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Related Businesses
- 6
- Bank Branches
- 4
vs. National Average
Median Income
+12% vs. $74,580
Walkability
+3.4 pts vs. national avg
Nearby Markets
90241
1.5 mi
Pop: 45,484
$84,375
Walk: 15.0
90723
2.4 mi
Pop: 52,546
$70,912
Walk: 14.2
90706
2.5 mi
Pop: 77,396
$77,602
Walk: 13.7
90240
2.8 mi
Pop: 25,326
$108,860
Walk: 13.3
90280
3.9 mi
Pop: 91,719
$71,379
Walk: 13.9
90201
4.0 mi
Pop: 93,783
$56,824
Walk: 13.5
90650
4.1 mi
Pop: 100,808
$98,709
Walk: 13.8
90262
4.2 mi
Pop: 64,918
$70,507
Walk: 13.7
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits