New Car Dealers Market: ZIP 89104
Opportunity Score
54
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 89104 is an urban area with moderate foot traffic. with a population of 39,883 and household incomes near the national median ($50,945). There are 5 new car dealers operations in ZIP 89104.
Area Profile
39,883
Population
$50,945
Median Income
-32% vs. national
Urban
Area Type
14.0/20
Foot Traffic
Very Car-Dependent
Median Age: 38.5 —
mixed-age market, broad menu appeal.
College-Educated: 10.8% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 89104.
5
New Car Dealers
Low competition — room to establish
1.3 per 10K residents
14
Gas Stations
3.5 per 10K residents
19
Used Car Dealers
4.8 per 10K residents
What this means:
New Car Dealers are 13.2% of the relevant market in ZIP 89104 (5 vs. 33 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,480
2BR Fair Market Rent
$1,138
Median Gross Rent
$300 K
Median Home Value
6
Bank Branches
$1 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 5
- Related Businesses
- 33
- Bank Branches
- 6
vs. National Average
Median Income
-32% vs. $74,580
Walkability
+3.5 pts vs. national avg
Nearby Markets
89101
1.7 mi
Pop: 44,199
$38,653
Walk: 13.7
89121
2.4 mi
Pop: 67,090
$54,667
Walk: 13.3
89169
2.9 mi
Pop: 21,203
$39,740
Walk: 13.1
89110
4.0 mi
Pop: 67,259
$54,858
Walk: 12.7
89106
4.2 mi
Pop: 26,440
$38,848
Walk: 13.4
89030
4.3 mi
Pop: 52,545
$46,204
Walk: 12.6
89109
4.4 mi
Pop: 6,924
$54,917
Walk: 13.7
89120
5.0 mi
Pop: 23,797
$75,813
Walk: 12.0
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits