New Car Dealers Market: ZIP 87402
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 87402 is an urban area with moderate foot traffic. with a population of 10,997 and household incomes above the national median ($76,992). There are 6 new car dealers operations in ZIP 87402.
Area Profile
10,997
Population
$76,992
Median Income
+3% vs. national
Urban
Area Type
10.2/20
Foot Traffic
Walkable
Median Age: 40.0 —
older demographic, may prefer sit-down options.
College-Educated: 18.8% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 87402.
6
New Car Dealers
Moderate — proven market
5.5 per 10K residents
8
Gas Stations
7.3 per 10K residents
3
Used Car Dealers
2.7 per 10K residents
What this means:
New Car Dealers are 35.3% of the relevant market in ZIP 87402 (6 vs. 11 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,190
2BR Fair Market Rent
$1,042
Median Gross Rent
$270 K
Median Home Value
7
Bank Branches
$330 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 6
- Related Businesses
- 11
- Bank Branches
- 7
vs. National Average
Median Income
+3% vs. $74,580
Walkability
-0.3 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits