New Car Dealers Market: ZIP 87313
Opportunity Score
44
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 87313 is an rural area with low foot traffic. with a population of 5,140 and household incomes below the national median ($36,576).
Area Profile
5,140
Population
$36,576
Median Income
-51% vs. national
Rural
Area Type
4.6/20
Foot Traffic
Very Car-Dependent
Median Age: 35.1 —
mixed-age market, broad menu appeal.
College-Educated: 5.1% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$930
2BR Fair Market Rent
$479
Median Gross Rent
$64 K
Median Home Value
Tips for Starting a Ev Vs Gas Business in New Mexico
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
- Median income sits at $36,576. Price sensitivity is real. Build your model around volume or keep overhead minimal.
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
vs. National Average
Median Income
-51% vs. $74,580
Walkability
-5.9 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits