EVGasCompare
Home ZIP 87123

New Car Dealers Market: ZIP 87123

Opportunity Score
64 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 87123 is an urban area with moderate foot traffic. with a population of 43,515 and household incomes near the national median ($61,552).

Area Profile

43,515
Population
$61,552
Median Income
-17% vs. national
Urban
Area Type
11.6/20
Foot Traffic
Walkable
Median Age: 40.1 — older demographic, may prefer sit-down options.
College-Educated: 23.6% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 87123.

8
Gas Stations
1.8 per 10K residents
11
Used Car Dealers
2.5 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,190
2BR Fair Market Rent
$995
Median Gross Rent
$240 K
Median Home Value
5
Bank Branches
$310 K deposits

Tips for Starting a Ev Vs Gas Business in New Mexico

  • EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
  • Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
  • Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
  • Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.

Quick Facts

Area Type
Urban
Foot Traffic
Walkable
Related Businesses
19
Bank Branches
5

vs. National Average

Median Income
-17% vs. $74,580
Walkability
+1.1 pts vs. national avg

Check Another Market

Or estimate costs with the EVGasCompare calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits