New Car Dealers Market: ZIP 84120
Opportunity Score
65
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 84120 is an urban area with moderate foot traffic. with a population of 50,589 and household incomes above the national median ($90,847). There are 6 new car dealers operations in ZIP 84120.
Area Profile
50,589
Population
$90,847
Median Income
+22% vs. national
Urban
Area Type
13.9/20
Foot Traffic
Walkable
Median Age: 30.9 —
mixed-age market, broad menu appeal.
College-Educated: 8.7% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 84120.
6
New Car Dealers
Moderate — proven market
1.2 per 10K residents
5
Gas Stations
1.0 per 10K residents
5
Used Car Dealers
1.0 per 10K residents
What this means:
New Car Dealers are 37.5% of the relevant market in ZIP 84120 (6 vs. 10 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,710
2BR Fair Market Rent
$1,434
Median Gross Rent
$370 K
Median Home Value
3
Bank Branches
$160 K deposits
Tips for Starting a Ev Vs Gas Business in Utah
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 6
- Related Businesses
- 10
- Bank Branches
- 3
vs. National Average
Median Income
+22% vs. $74,580
Walkability
+3.4 pts vs. national avg
Nearby Markets
84128
2.9 mi
Pop: 32,072
$109,286
Walk: 10.5
84119
3.8 mi
Pop: 50,745
$66,616
Walk: 13.7
84118
3.8 mi
Pop: 41,969
$87,457
Walk: 12.6
84104
3.9 mi
Pop: 24,057
$61,326
Walk: 13.7
84129
4.1 mi
Pop: 38,128
$94,051
Walk: 13.6
84084
5.8 mi
Pop: 31,389
$94,214
84123
6.1 mi
Pop: 36,913
$80,079
Walk: 13.4
84081
7.0 mi
Pop: 52,168
$114,577
Walk: 12.8
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits