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Home ZIP 83204

New Car Dealers Market: ZIP 83204

Opportunity Score
55 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 83204 is an urban area with low foot traffic. with a population of 18,400 and household incomes near the national median ($55,191).

Area Profile

18,400
Population
$55,191
Median Income
-26% vs. national
Urban
Area Type
7.1/20
Foot Traffic
Car-Dependent
Median Age: 37.8 — mixed-age market, broad menu appeal.
College-Educated: 22.3% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 83204.

4
Gas Stations
2.2 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$990
2BR Fair Market Rent
$748
Median Gross Rent
$230 K
Median Home Value
2
Bank Branches
$100 K deposits

Tips for Starting a Ev Vs Gas Business in Idaho

  • EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
  • Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
  • Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
  • Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.

Quick Facts

Area Type
Urban
Foot Traffic
Car-Dependent
Related Businesses
4
Bank Branches
2

vs. National Average

Median Income
-26% vs. $74,580
Walkability
-3.4 pts vs. national avg

Check Another Market

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits