New Car Dealers Market: ZIP 81321
Opportunity Score
48
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 81321 is an rural area with low foot traffic. with a population of 14,278 and household incomes near the national median ($59,737). There are 3 new car dealers operations in ZIP 81321.
Area Profile
14,278
Population
$59,737
Median Income
-20% vs. national
Rural
Area Type
9.3/20
Foot Traffic
Very Car-Dependent
Median Age: 42.7 —
older demographic, may prefer sit-down options.
College-Educated: 19.9% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 81321.
3
New Car Dealers
Low competition — room to establish
2.1 per 10K residents
8
Gas Stations
5.6 per 10K residents
4
Used Car Dealers
2.8 per 10K residents
What this means:
New Car Dealers are 20.0% of the relevant market in ZIP 81321 (3 vs. 12 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,200
2BR Fair Market Rent
$1,010
Median Gross Rent
$260 K
Median Home Value
8
Bank Branches
$610 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 3
- Related Businesses
- 12
- Bank Branches
- 8
vs. National Average
Median Income
-20% vs. $74,580
Walkability
-1.2 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits