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Showing results for ZIP 47353 (IN)
Home ZIP 81212

New Car Dealers Market: ZIP 81212

Opportunity Score
46 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 81212 is an suburban area with low foot traffic. with a population of 32,355 and household incomes near the national median ($63,545). There are 3 new car dealers operations in ZIP 81212.

Area Profile

32,355
Population
$63,545
Median Income
-15% vs. national
Suburban
Area Type
7.5/20
Foot Traffic
Car-Dependent
Median Age: 44.3 — older demographic, may prefer sit-down options.
College-Educated: 17.2% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 81212.

3
New Car Dealers
Low competition — room to establish
0.9 per 10K residents
8
Gas Stations
2.5 per 10K residents
What this means: New Car Dealers are 27.3% of the relevant market in ZIP 81212 (3 vs. 8 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,160
2BR Fair Market Rent
$1,063
Median Gross Rent
$290 K
Median Home Value
9
Bank Branches
$700 K deposits

Quick Facts

Area Type
Suburban
Foot Traffic
Car-Dependent
New Car Dealers
3
Related Businesses
8
Bank Branches
9

vs. National Average

Median Income
-15% vs. $74,580
Walkability
-3.0 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits