New Car Dealers Market: ZIP 78852
Opportunity Score
45
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78852 is an urban area with low foot traffic. with a population of 56,933 and household incomes near the national median ($52,295). There are 3 new car dealers operations in ZIP 78852.
Area Profile
56,933
Population
$52,295
Median Income
-30% vs. national
Urban
Area Type
8.6/20
Foot Traffic
Car-Dependent
Median Age: 29.9 —
young market, strong street food demand.
College-Educated: 8.9% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 78852.
3
New Car Dealers
Low competition — room to establish
0.5 per 10K residents
17
Gas Stations
3.0 per 10K residents
9
Used Car Dealers
1.6 per 10K residents
What this means:
New Car Dealers are 10.3% of the relevant market in ZIP 78852 (3 vs. 26 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$930
2BR Fair Market Rent
$789
Median Gross Rent
$150 K
Median Home Value
11
Bank Branches
$1.1 M deposits
Tips for Starting a Ev Vs Gas Business in Texas
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 3
- Related Businesses
- 26
- Bank Branches
- 11
vs. National Average
Median Income
-30% vs. $74,580
Walkability
-1.9 pts vs. national avg
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits