New Car Dealers Market: ZIP 78660
Opportunity Score
67
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78660 is an urban area. with a population of 118,437 and household incomes well above the national median ($109,522). There are 3 new car dealers operations in ZIP 78660.
Area Profile
118,437
Population
$109,522
Median Income
+47% vs. national
Urban
Area Type
Median Age: 35.6 —
mixed-age market, broad menu appeal.
College-Educated: 27.7% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 78660.
3
New Car Dealers
Low competition — room to establish
0.3 per 10K residents
20
Gas Stations
1.7 per 10K residents
5
Used Car Dealers
0.4 per 10K residents
What this means:
New Car Dealers are 10.7% of the relevant market in ZIP 78660 (3 vs. 25 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,070
2BR Fair Market Rent
$1,769
Median Gross Rent
$370 K
Median Home Value
9
Bank Branches
$680 K deposits
Quick Facts
- Area Type
- Urban
- New Car Dealers
- 3
- Related Businesses
- 25
- Bank Branches
- 9
vs. National Average
Median Income
+47% vs. $74,580
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits