New Car Dealers Market: ZIP 78542
Opportunity Score
45
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78542 is an urban area with low foot traffic. with a population of 86,111 and household incomes near the national median ($52,962). There are 4 new car dealers operations in ZIP 78542.
Area Profile
86,111
Population
$52,962
Median Income
-29% vs. national
Urban
Area Type
7.7/20
Foot Traffic
Car-Dependent
Median Age: 27.4 —
young market, strong street food demand.
College-Educated: 7.2% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 78542.
4
New Car Dealers
Low competition — room to establish
0.5 per 10K residents
6
Gas Stations
0.7 per 10K residents
6
Used Car Dealers
0.7 per 10K residents
What this means:
New Car Dealers are 25.0% of the relevant market in ZIP 78542 (4 vs. 12 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$950
2BR Fair Market Rent
$876
Median Gross Rent
$120 K
Median Home Value
1
Bank Branches
$9.6 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 4
- Related Businesses
- 12
- Bank Branches
- 1
vs. National Average
Median Income
-29% vs. $74,580
Walkability
-2.8 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits