New Car Dealers Market: ZIP 78332
Opportunity Score
44
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78332 is an suburban area with low foot traffic. with a population of 27,281 and household incomes below the national median ($47,199). There are 3 new car dealers operations in ZIP 78332.
Area Profile
27,281
Population
$47,199
Median Income
-37% vs. national
Suburban
Area Type
8.6/20
Foot Traffic
Car-Dependent
Median Age: 34.8 —
mixed-age market, broad menu appeal.
College-Educated: 7.5% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 78332.
3
New Car Dealers
Low competition — room to establish
1.1 per 10K residents
14
Gas Stations
5.1 per 10K residents
3
Used Car Dealers
1.1 per 10K residents
What this means:
New Car Dealers are 15.0% of the relevant market in ZIP 78332 (3 vs. 17 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$960
2BR Fair Market Rent
$897
Median Gross Rent
$98 K
Median Home Value
6
Bank Branches
$490 K deposits
Tips for Starting a Ev Vs Gas Business in Texas
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 3
- Related Businesses
- 17
- Bank Branches
- 6
vs. National Average
Median Income
-37% vs. $74,580
Walkability
-1.9 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits