New Car Dealers Market: ZIP 78257
Opportunity Score
52
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 78257 is an urban area with low foot traffic. with a population of 10,390 and household incomes near the national median ($74,540). There are 6 new car dealers operations in ZIP 78257.
Area Profile
10,390
Population
$74,540
Median Income
+0% vs. national
Urban
Area Type
7.6/20
Foot Traffic
Car-Dependent
Median Age: 35.1 —
mixed-age market, broad menu appeal.
College-Educated: 41.5% —
strong appetite for artisan/specialty food.
Competition
New Car Dealers and related businesses in ZIP 78257.
6
New Car Dealers
Moderate — proven market
5.8 per 10K residents
4
Gas Stations
3.8 per 10K residents
What this means:
New Car Dealers are 60.0% of the relevant market in ZIP 78257 (6 vs. 4 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,940
2BR Fair Market Rent
$1,678
Median Gross Rent
$540 K
Median Home Value
7
Bank Branches
$700 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 6
- Related Businesses
- 4
- Bank Branches
- 7
vs. National Average
Median Income
+0% vs. $74,580
Walkability
-2.9 pts vs. national avg
Nearby Markets
78256
3.6 mi
Pop: 12,014
$72,797
78231
5.3 mi
Pop: 9,966
$103,538
Walk: 12.7
78248
5.5 mi
Pop: 14,127
$130,605
Walk: 11.6
78255
5.9 mi
Pop: 18,107
$151,673
Walk: 6.9
78249
6.0 mi
Pop: 61,772
$80,851
Walk: 10.9
78258
6.4 mi
Pop: 51,672
$116,133
Walk: 9.3
78260
7.1 mi
Pop: 37,389
$150,705
Walk: 6.1
78230
7.1 mi
Pop: 42,070
$71,564
Walk: 12.8
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits