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New Car Dealers Market: ZIP 78146

Opportunity Score

20 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 78146 is an suburban area. with a population of 740 and household incomes below the national median ($48,393).

740

Population

$48,393

Median Income

-35% vs. national

Suburban

Area Type

Median Age: 28.8 — young market, strong street food demand.

College-Educated: 4.5% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$1,110

2BR Fair Market Rent

$130 K

Median Home Value

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.