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Home ZIP 77904

New Car Dealers Market: ZIP 77904

Opportunity Score
57 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 77904 is an urban area with low foot traffic. with a population of 29,989 and household incomes above the national median ($86,821). There are 5 new car dealers operations in ZIP 77904.

Area Profile

29,989
Population
$86,821
Median Income
+16% vs. national
Urban
Area Type
8.7/20
Foot Traffic
Car-Dependent
Median Age: 38.6 — mixed-age market, broad menu appeal.
College-Educated: 18.3% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 77904.

5
New Car Dealers
Low competition — room to establish
1.7 per 10K residents
11
Gas Stations
3.7 per 10K residents
What this means: New Car Dealers are 31.3% of the relevant market in ZIP 77904 (5 vs. 11 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,470
2BR Fair Market Rent
$1,272
Median Gross Rent
$240 K
Median Home Value
14
Bank Branches
$1.1 M deposits

Quick Facts

Area Type
Urban
Foot Traffic
Car-Dependent
New Car Dealers
5
Related Businesses
11
Bank Branches
14

vs. National Average

Median Income
+16% vs. $74,580
Walkability
-1.8 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits