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Home ZIP 77657

New Car Dealers Market: ZIP 77657

Opportunity Score
64 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 77657 is an urban area with low foot traffic. with a population of 21,691 and household incomes above the national median ($93,225).

Area Profile

21,691
Population
$93,225
Median Income
+25% vs. national
Urban
Area Type
3.8/20
Foot Traffic
Very Car-Dependent
Median Age: 40.4 — older demographic, may prefer sit-down options.
College-Educated: 18.4% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 77657.

6
Gas Stations
2.8 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,060
2BR Fair Market Rent
$1,039
Median Gross Rent
$240 K
Median Home Value
5
Bank Branches
$190 K deposits

Tips for Starting a Ev Vs Gas Business in Texas

  • EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
  • Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
  • Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
  • Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits