New Car Dealers Market: ZIP 77304
Opportunity Score
53
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 77304 is an urban area with low foot traffic. with a population of 42,277 and household incomes above the national median ($78,574). There are 4 new car dealers operations in ZIP 77304.
Area Profile
42,277
Population
$78,574
Median Income
+5% vs. national
Urban
Area Type
9.0/20
Foot Traffic
Car-Dependent
Median Age: 34.0 —
mixed-age market, broad menu appeal.
College-Educated: 27.7% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 77304.
4
New Car Dealers
Low competition — room to establish
0.9 per 10K residents
14
Gas Stations
3.3 per 10K residents
3
Used Car Dealers
0.7 per 10K residents
What this means:
New Car Dealers are 19.0% of the relevant market in ZIP 77304 (4 vs. 17 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,500
2BR Fair Market Rent
$1,397
Median Gross Rent
$320 K
Median Home Value
23
Bank Branches
$2.1 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 4
- Related Businesses
- 17
- Bank Branches
- 23
vs. National Average
Median Income
+5% vs. $74,580
Walkability
-1.5 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits