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New Car Dealers Market: ZIP 74868

Opportunity Score

51 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 74868 is an rural area with low foot traffic. with a population of 12,451 and household incomes below the national median ($44,728).

12,451

Population

$44,728

Median Income

-40% vs. national

Rural

Area Type

7.5/20

Foot Traffic

Car-Dependent

Median Age: 39.1 — mixed-age market, broad menu appeal.

College-Educated: 10.6% — value-focused market, keep prices competitive.

New Car Dealers and related businesses in ZIP 74868.

Gas Stations

8.0 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$910

2BR Fair Market Rent

$732

Median Gross Rent

$100 K

Median Home Value

Bank Branches

$240 K deposits

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Median income sits at $44,728. Price sensitivity is real. Build your model around volume or keep overhead minimal.