New Car Dealers Market: ZIP 74701
Opportunity Score
46
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 74701 is an suburban area with low foot traffic. with a population of 26,548 and household incomes near the national median ($54,576). There are 3 new car dealers operations in ZIP 74701.
Area Profile
26,548
Population
$54,576
Median Income
-27% vs. national
Suburban
Area Type
8.8/20
Foot Traffic
Car-Dependent
Median Age: 34.4 —
mixed-age market, broad menu appeal.
College-Educated: 18.8% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 74701.
3
New Car Dealers
Low competition — room to establish
1.1 per 10K residents
10
Gas Stations
3.8 per 10K residents
4
Used Car Dealers
1.5 per 10K residents
What this means:
New Car Dealers are 17.6% of the relevant market in ZIP 74701 (3 vs. 14 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$990
2BR Fair Market Rent
$916
Median Gross Rent
$190 K
Median Home Value
12
Bank Branches
$3.8 M deposits
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 3
- Related Businesses
- 14
- Bank Branches
- 12
vs. National Average
Median Income
-27% vs. $74,580
Walkability
-1.7 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits