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New Car Dealers Market: ZIP 74401

Opportunity Score

47 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 74401 is an suburban area with low foot traffic. with a population of 16,015 and household incomes below the national median ($39,767). There are 8 new car dealers operations in ZIP 74401.

Area Profile

16,015

Population

$39,767

Median Income

-47% vs. national

Suburban

Area Type

8.9/20

Foot Traffic

Car-Dependent

Median Age: 38.5 — mixed-age market, broad menu appeal.

College-Educated: 10.5% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 74401.

New Car Dealers

Moderate — proven market

5.0 per 10K residents

Gas Stations

5.6 per 10K residents

Used Car Dealers

2.5 per 10K residents

What this means: New Car Dealers are 38.1% of the relevant market in ZIP 74401 (8 vs. 13 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$960

2BR Fair Market Rent

$827

Median Gross Rent

$120 K

Median Home Value

Bank Branches

$980 K deposits

Tips for Starting a Ev Vs Gas Business in Oklahoma

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Median income sits at $39,767. Price sensitivity is real. Build your model around volume or keep overhead minimal.