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Home ZIP 74017

New Car Dealers Market: ZIP 74017

Opportunity Score
47 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 74017 is an suburban area with low foot traffic. with a population of 28,901 and household incomes near the national median ($65,519). There are 3 new car dealers operations in ZIP 74017.

Area Profile

28,901
Population
$65,519
Median Income
-12% vs. national
Suburban
Area Type
6.8/20
Foot Traffic
Car-Dependent
Median Age: 39.8 — mixed-age market, broad menu appeal.
College-Educated: 15.6% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 74017.

3
New Car Dealers
Low competition — room to establish
1.0 per 10K residents
7
Gas Stations
2.4 per 10K residents
5
Used Car Dealers
1.7 per 10K residents
What this means: New Car Dealers are 20.0% of the relevant market in ZIP 74017 (3 vs. 12 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,160
2BR Fair Market Rent
$1,015
Median Gross Rent
$180 K
Median Home Value
9
Bank Branches
$720 K deposits

Quick Facts

Area Type
Suburban
Foot Traffic
Car-Dependent
New Car Dealers
3
Related Businesses
12
Bank Branches
9

vs. National Average

Median Income
-12% vs. $74,580
Walkability
-3.7 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits