New Car Dealers Market: ZIP 74012
Opportunity Score
61
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 74012 is an urban area with moderate foot traffic. with a population of 63,899 and household incomes above the national median ($80,079). There are 9 new car dealers operations in ZIP 74012.
Area Profile
63,899
Population
$80,079
Median Income
+7% vs. national
Urban
Area Type
10.1/20
Foot Traffic
Walkable
Median Age: 36.8 —
mixed-age market, broad menu appeal.
College-Educated: 22.8% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 74012.
9
New Car Dealers
Moderate — proven market
1.4 per 10K residents
19
Gas Stations
3.0 per 10K residents
6
Used Car Dealers
0.9 per 10K residents
What this means:
New Car Dealers are 26.5% of the relevant market in ZIP 74012 (9 vs. 25 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,320
2BR Fair Market Rent
$1,211
Median Gross Rent
$220 K
Median Home Value
18
Bank Branches
$1.6 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 9
- Related Businesses
- 25
- Bank Branches
- 18
vs. National Average
Median Income
+7% vs. $74,580
Walkability
-0.4 pts vs. national avg
Nearby Markets
74134
4.1 mi
Pop: 22,856
$73,421
Walk: 9.9
74011
4.8 mi
Pop: 33,191
$95,643
Walk: 9.3
74146
4.8 mi
Pop: 16,133
$43,905
Walk: 13.4
74133
5.0 mi
Pop: 48,686
$73,983
Walk: 11.6
74108
6.2 mi
Pop: 7,530
$60,723
Walk: 5.7
74145
6.6 mi
Pop: 17,955
$55,118
Walk: 14.5
74129
6.9 mi
Pop: 18,764
$49,645
Walk: 13.8
74128
7.3 mi
Pop: 13,586
$49,654
Walk: 12.2
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits