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Home ZIP 72704

New Car Dealers Market: ZIP 72704

Opportunity Score
57 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 72704 is an urban area with low foot traffic. with a population of 29,475 and household incomes above the national median ($88,991). There are 10 new car dealers operations in ZIP 72704.

Area Profile

29,475
Population
$88,991
Median Income
+19% vs. national
Urban
Area Type
5.1/20
Foot Traffic
Very Car-Dependent
Median Age: 33.6 — mixed-age market, broad menu appeal.
College-Educated: 37.4% — balanced market for quality & value.

Competition

New Car Dealers and related businesses in ZIP 72704.

10
New Car Dealers
Moderate — proven market
3.4 per 10K residents
7
Gas Stations
2.4 per 10K residents
What this means: New Car Dealers are 58.8% of the relevant market in ZIP 72704 (10 vs. 7 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,250
2BR Fair Market Rent
$1,163
Median Gross Rent
$300 K
Median Home Value
9
Bank Branches
$500 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Car-Dependent
New Car Dealers
10
Related Businesses
7
Bank Branches
9

vs. National Average

Median Income
+19% vs. $74,580
Walkability
-5.4 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits