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New Car Dealers Market: ZIP 72473

Opportunity Score

33 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 72473 is an urban area with low foot traffic. with a population of 1,907 and household incomes near the national median ($51,875).

1,907

Population

$51,875

Median Income

-30% vs. national

Urban

Area Type

5.8/20

Foot Traffic

Very Car-Dependent

Median Age: 46.7 — older demographic, may prefer sit-down options.

College-Educated: 14.2% — value-focused market, keep prices competitive.

Local cost levels affect space, labor, and operating expenses.

$880

2BR Fair Market Rent

$753

Median Gross Rent

$84 K

Median Home Value

Bank Branches

$21 K deposits

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.