New Car Dealers Market: ZIP 72315
Opportunity Score
45
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 72315 is an suburban area with low foot traffic. with a population of 20,100 and household incomes near the national median ($54,297). There are 3 new car dealers operations in ZIP 72315.
Area Profile
20,100
Population
$54,297
Median Income
-27% vs. national
Suburban
Area Type
8.4/20
Foot Traffic
Car-Dependent
Median Age: 37.8 —
mixed-age market, broad menu appeal.
College-Educated: 10.8% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 72315.
3
New Car Dealers
Low competition — room to establish
1.5 per 10K residents
8
Gas Stations
4.0 per 10K residents
3
Used Car Dealers
1.5 per 10K residents
What this means:
New Car Dealers are 21.4% of the relevant market in ZIP 72315 (3 vs. 11 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$860
2BR Fair Market Rent
$802
Median Gross Rent
$120 K
Median Home Value
10
Bank Branches
$480 K deposits
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 3
- Related Businesses
- 11
- Bank Branches
- 10
vs. National Average
Median Income
-27% vs. $74,580
Walkability
-2.1 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits