New Car Dealers Market: ZIP 68978
Opportunity Score
43
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 68978 is an rural area with low foot traffic. with a population of 2,382 and household incomes near the national median ($63,068).
Area Profile
2,382
Population
$63,068
Median Income
-15% vs. national
Rural
Area Type
6.3/20
Foot Traffic
Car-Dependent
Median Age: 49.3 —
older demographic, may prefer sit-down options.
College-Educated: 20.9% —
value-focused market, keep prices competitive.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$910
2BR Fair Market Rent
$665
Median Gross Rent
$77 K
Median Home Value
5
Bank Branches
$150 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
- Bank Branches
- 5
vs. National Average
Median Income
-15% vs. $74,580
Walkability
-4.2 pts vs. national avg
Nearby Markets
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits