New Car Dealers Market: ZIP 68137
Opportunity Score
60
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 68137 is an urban area with moderate foot traffic. with a population of 24,294 and household incomes above the national median ($82,256). There are 6 new car dealers operations in ZIP 68137.
Area Profile
24,294
Population
$82,256
Median Income
+10% vs. national
Urban
Area Type
11.4/20
Foot Traffic
Walkable
Median Age: 39.5 —
mixed-age market, broad menu appeal.
College-Educated: 26.0% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 68137.
6
New Car Dealers
Moderate — proven market
2.5 per 10K residents
9
Gas Stations
3.7 per 10K residents
What this means:
New Car Dealers are 40.0% of the relevant market in ZIP 68137 (6 vs. 9 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,430
2BR Fair Market Rent
$1,337
Median Gross Rent
$230 K
Median Home Value
9
Bank Branches
$1.5 M deposits
Tips for Starting a Ev Vs Gas Business in Nebraska
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- New Car Dealers
- 6
- Related Businesses
- 9
- Bank Branches
- 9
vs. National Average
Median Income
+10% vs. $74,580
Walkability
+0.9 pts vs. national avg
Nearby Markets
68144
2.0 mi
Pop: 25,468
$81,887
Walk: 12.4
68138
3.4 mi
Pop: 11,638
$82,555
Walk: 7.6
68010
3.7 mi
Pop: 763
$72,000
68128
3.8 mi
Pop: 18,994
$81,870
Walk: 9.5
68154
4.2 mi
Pop: 23,232
$82,509
Walk: 10.6
68127
4.5 mi
Pop: 20,588
$65,331
Walk: 11.5
68124
5.0 mi
Pop: 15,630
$96,341
Walk: 12.2
68135
5.1 mi
Pop: 30,009
$139,563
Walk: 8.5
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits