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New Car Dealers Market: ZIP 66104

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 66104 is an urban area with moderate foot traffic. with a population of 26,820 and household incomes near the national median ($56,745).

26,820

Population

$56,745

Median Income

-24% vs. national

Urban

Area Type

10.6/20

Foot Traffic

Walkable

Median Age: 35.8 — mixed-age market, broad menu appeal.

College-Educated: 8.0% — value-focused market, keep prices competitive.

New Car Dealers and related businesses in ZIP 66104.

Gas Stations

3.4 per 10K residents

Local cost levels affect space, labor, and operating expenses.

$1,200

2BR Fair Market Rent

$996

Median Gross Rent

$120 K

Median Home Value

Bank Branches

$31 K deposits

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.