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Home ZIP 66061

New Car Dealers Market: ZIP 66061

Opportunity Score
68 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 66061 is an urban area with moderate foot traffic. with a population of 67,510 and household incomes well above the national median ($109,110). There are 8 new car dealers operations in ZIP 66061.

Area Profile

67,510
Population
$109,110
Median Income
+46% vs. national
Urban
Area Type
10.1/20
Foot Traffic
Walkable
Median Age: 36.8 — mixed-age market, broad menu appeal.
College-Educated: 29.2% — balanced market for quality & value.

Competition

New Car Dealers and related businesses in ZIP 66061.

8
New Car Dealers
Moderate — proven market
1.2 per 10K residents
15
Gas Stations
2.2 per 10K residents
What this means: New Car Dealers are 34.8% of the relevant market in ZIP 66061 (8 vs. 15 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,220
2BR Fair Market Rent
$1,228
Median Gross Rent
$340 K
Median Home Value
12
Bank Branches
$790 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Walkable
New Car Dealers
8
Related Businesses
15
Bank Branches
12

vs. National Average

Median Income
+46% vs. $74,580
Walkability
-0.5 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits