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Home ZIP 62448

New Car Dealers Market: ZIP 62448

Opportunity Score
50 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 62448 is an rural area with low foot traffic. with a population of 5,263 and household incomes near the national median ($66,432). There are 3 new car dealers operations in ZIP 62448.

Area Profile

5,263
Population
$66,432
Median Income
-11% vs. national
Rural
Area Type
9.6/20
Foot Traffic
Very Car-Dependent
Median Age: 47.6 — older demographic, may prefer sit-down options.
College-Educated: 14.3% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 62448.

3
New Car Dealers
Low competition — room to establish
5.7 per 10K residents
3
Gas Stations
5.7 per 10K residents
What this means: New Car Dealers are 50.0% of the relevant market in ZIP 62448 (3 vs. 3 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$870
2BR Fair Market Rent
$765
Median Gross Rent
$120 K
Median Home Value
5
Bank Branches
$380 K deposits

Quick Facts

Area Type
Rural
Foot Traffic
Very Car-Dependent
New Car Dealers
3
Related Businesses
3
Bank Branches
5

vs. National Average

Median Income
-11% vs. $74,580
Walkability
-0.9 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits