New Car Dealers Market: ZIP 62278
Opportunity Score
56
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 62278 is an rural area with low foot traffic. with a population of 6,425 and household incomes above the national median ($85,017). There are 5 new car dealers operations in ZIP 62278.
Area Profile
6,425
Population
$85,017
Median Income
+14% vs. national
Rural
Area Type
8.7/20
Foot Traffic
Car-Dependent
Median Age: 40.8 —
older demographic, may prefer sit-down options.
College-Educated: 15.1% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 62278.
5
New Car Dealers
Low competition — room to establish
7.8 per 10K residents
5
Gas Stations
7.8 per 10K residents
What this means:
New Car Dealers are 50.0% of the relevant market in ZIP 62278 (5 vs. 5 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,090
2BR Fair Market Rent
$831
Median Gross Rent
$180 K
Median Home Value
6
Bank Branches
$310 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 5
- Related Businesses
- 5
- Bank Branches
- 6
vs. National Average
Median Income
+14% vs. $74,580
Walkability
-1.8 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits