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Home ZIP 62220

New Car Dealers Market: ZIP 62220

Opportunity Score
56 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 62220 is an urban area with moderate foot traffic. with a population of 19,391 and household incomes near the national median ($65,261). There are 3 new car dealers operations in ZIP 62220.

Area Profile

19,391
Population
$65,261
Median Income
-12% vs. national
Urban
Area Type
14.2/20
Foot Traffic
Very Car-Dependent
Median Age: 39.5 — mixed-age market, broad menu appeal.
College-Educated: 19.9% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 62220.

3
New Car Dealers
Low competition — room to establish
1.5 per 10K residents
6
Gas Stations
3.1 per 10K residents
5
Used Car Dealers
2.6 per 10K residents
What this means: New Car Dealers are 21.4% of the relevant market in ZIP 62220 (3 vs. 11 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,100
2BR Fair Market Rent
$976
Median Gross Rent
$140 K
Median Home Value
4
Bank Branches
$530 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Car-Dependent
New Car Dealers
3
Related Businesses
11
Bank Branches
4

vs. National Average

Median Income
-12% vs. $74,580
Walkability
+3.7 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits