New Car Dealers Market: ZIP 61938
Opportunity Score
47
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 61938 is an suburban area with low foot traffic. with a population of 20,440 and household incomes near the national median ($54,288). There are 5 new car dealers operations in ZIP 61938.
Area Profile
20,440
Population
$54,288
Median Income
-27% vs. national
Suburban
Area Type
7.6/20
Foot Traffic
Car-Dependent
Median Age: 42.2 —
older demographic, may prefer sit-down options.
College-Educated: 16.2% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 61938.
5
New Car Dealers
Low competition — room to establish
2.4 per 10K residents
10
Gas Stations
4.9 per 10K residents
4
Used Car Dealers
2.0 per 10K residents
What this means:
New Car Dealers are 26.3% of the relevant market in ZIP 61938 (5 vs. 14 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$870
2BR Fair Market Rent
$771
Median Gross Rent
$110 K
Median Home Value
9
Bank Branches
$1.4 M deposits
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 5
- Related Businesses
- 14
- Bank Branches
- 9
vs. National Average
Median Income
-27% vs. $74,580
Walkability
-2.9 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits