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New Car Dealers Market: ZIP 61822

Opportunity Score
65 / 100 Good
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 61822 is an urban area with moderate foot traffic. with a population of 28,246 and household incomes above the national median ($97,044). There are 5 new car dealers operations in ZIP 61822.

Area Profile

28,246
Population
$97,044
Median Income
+30% vs. national
Urban
Area Type
13.0/20
Foot Traffic
Walkable
Median Age: 38.0 — mixed-age market, broad menu appeal.
College-Educated: 38.6% — balanced market for quality & value.

Competition

New Car Dealers and related businesses in ZIP 61822.

5
New Car Dealers
Low competition — room to establish
1.8 per 10K residents
3
Gas Stations
1.1 per 10K residents
What this means: New Car Dealers are 62.5% of the relevant market in ZIP 61822 (5 vs. 3 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,380
2BR Fair Market Rent
$1,265
Median Gross Rent
$260 K
Median Home Value
7
Bank Branches
$230 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Walkable
New Car Dealers
5
Related Businesses
3
Bank Branches
7

vs. National Average

Median Income
+30% vs. $74,580
Walkability
+2.5 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits