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New Car Dealers Market: ZIP 61554

Opportunity Score
55 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 61554 is an urban area with moderate foot traffic. with a population of 40,783 and household incomes near the national median ($62,484). There are 6 new car dealers operations in ZIP 61554.

Area Profile

40,783
Population
$62,484
Median Income
-16% vs. national
Urban
Area Type
12.3/20
Foot Traffic
Walkable
Median Age: 42.0 — older demographic, may prefer sit-down options.
College-Educated: 14.5% — value-focused market, keep prices competitive.

Competition

New Car Dealers and related businesses in ZIP 61554.

6
New Car Dealers
Moderate — proven market
1.5 per 10K residents
14
Gas Stations
3.4 per 10K residents
4
Used Car Dealers
1.0 per 10K residents
What this means: New Car Dealers are 25.0% of the relevant market in ZIP 61554 (6 vs. 18 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$920
2BR Fair Market Rent
$814
Median Gross Rent
$120 K
Median Home Value
10
Bank Branches
$520 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Walkable
New Car Dealers
6
Related Businesses
18
Bank Branches
10

vs. National Average

Median Income
-16% vs. $74,580
Walkability
+1.8 pts vs. national avg

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits