New Car Dealers Market: ZIP 61254
Opportunity Score
50
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 61254 is an rural area with low foot traffic. with a population of 12,049 and household incomes above the national median ($81,141). There are 4 new car dealers operations in ZIP 61254.
Area Profile
12,049
Population
$81,141
Median Income
+9% vs. national
Rural
Area Type
5.6/20
Foot Traffic
Very Car-Dependent
Median Age: 43.5 —
older demographic, may prefer sit-down options.
College-Educated: 26.0% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 61254.
4
New Car Dealers
Low competition — room to establish
3.3 per 10K residents
9
Gas Stations
7.5 per 10K residents
What this means:
New Car Dealers are 30.8% of the relevant market in ZIP 61254 (4 vs. 9 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,040
2BR Fair Market Rent
$951
Median Gross Rent
$220 K
Median Home Value
6
Bank Branches
$740 K deposits
Quick Facts
- Area Type
- Rural
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 4
- Related Businesses
- 9
- Bank Branches
- 6
vs. National Average
Median Income
+9% vs. $74,580
Walkability
-4.9 pts vs. national avg
Nearby Markets
Check Another Market
Or estimate costs with the EVGasCompare calculator.
About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits