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New Car Dealers Market: ZIP 59102

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 59102 is an urban area with low foot traffic. with a population of 48,700 and household incomes above the national median ($75,140). There are 8 new car dealers operations in ZIP 59102.

Area Profile

48,700

Population

$75,140

Median Income

+1% vs. national

Urban

Area Type

9.6/20

Foot Traffic

Very Car-Dependent

Median Age: 40.7 — older demographic, may prefer sit-down options.

College-Educated: 30.4% — balanced market for quality & value.

Competition

New Car Dealers and related businesses in ZIP 59102.

New Car Dealers

Moderate — proven market

1.6 per 10K residents

Gas Stations

3.3 per 10K residents

Used Car Dealers

1.2 per 10K residents

What this means: New Car Dealers are 26.7% of the relevant market in ZIP 59102 (8 vs. 22 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,240

2BR Fair Market Rent

$1,148

Median Gross Rent

$310 K

Median Home Value

Bank Branches

$2.1 M deposits

Tips for Starting a Ev Vs Gas Business in Montana

EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.