New Car Dealers Market: ZIP 57701
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 57701 is an urban area with low foot traffic. with a population of 45,221 and household incomes near the national median ($52,733). There are 15 new car dealers operations in ZIP 57701.
Area Profile
45,221
Population
$52,733
Median Income
-29% vs. national
Urban
Area Type
8.7/20
Foot Traffic
Car-Dependent
Median Age: 37.7 —
mixed-age market, broad menu appeal.
College-Educated: 19.4% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 57701.
15
New Car Dealers
Moderate — proven market
3.3 per 10K residents
33
Gas Stations
7.3 per 10K residents
14
Used Car Dealers
3.1 per 10K residents
What this means:
New Car Dealers are 24.2% of the relevant market in ZIP 57701 (15 vs. 47 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,050
2BR Fair Market Rent
$892
Median Gross Rent
$230 K
Median Home Value
16
Bank Branches
$2.2 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 15
- Related Businesses
- 47
- Bank Branches
- 16
vs. National Average
Median Income
-29% vs. $74,580
Walkability
-1.8 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits